Entrepreneurial Branding: Growth and its Implications for Brand Management

Reference

Vallaster, C., & Kraus, S. (2011). Entrepreneurial Branding: Growth and its Implications for Brand Management. International Journal of Entrepreneurship and Small Business (IJESB), 14(3), 369-390. (ABDC_2022: A; ABS_2021: 3; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship