The Role of Social Interactions in Building Internal Corporate Brands: Implications for Sustainability

Reference

Vallaster, C., & Lindgreen, A. (2012). The Role of Social Interactions in Building Internal Corporate Brands: Implications for Sustainability. Journal of World Business, 48(3), 297–310. (ABDC_2022: A*; ABS_2021: 4; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship