Reference
Backhaus, K., Becker, J., Beverungen, D., Frohs, M., Knackstedt, R., Müller, O., Steiner, M., & Weddeling, M. (2010). Vermarktung hybrider Leistungsbündel - Das ServPay Konzept. Berlin: Springer.
Publication type
Monograph
Persons
Organizational Units
- Institute of Information Systems
- Hilti Chair of Business Process Management