The mountainous scenery of Davos is the venue for a leadership seminar of the University of Liechtenstein. 14 students of the master’s program “Business Process Management” had the task to analyze the awareness of the Science City Davos on one side and on the other side to show the suitability of social media for an awareness-campaign related to this brand.
The mountainous scenery of Davos is the venue for a leadership seminar of the University of Liechtenstein. 14 students of the master’s program “Business Process Management” had the task to analyze the awareness of the Science City Davos on one side and on the other side to show the suitability of social media for an awareness-campaign related to this brand.
With creating the „highest flashmob in Europe” they reached a big number of supports who posted their call in social media platforms such as Facebook and Twitter. The flashmob was accompanied by an exhibition related to “Wissensstadt Davos”. The project was part of a lecture in the master’s program organized by the Hilti Chair of Business Process Management. The event attracted local media in Davos and Liechtenstein.
Liechtensteiner Vaterland
Volksblatt
With creating the „highest flashmob in Europe” they reached a big number of supports who posted their call in social media platforms such as Facebook and Twitter. The flashmob was accompanied by an exhibition related to “Wissensstadt Davos”. The project was part of a lecture in the master’s program organized by the Hilti Chair of Business Process Management. The event attracted local media in Davos and Liechtenstein.
Liechtensteiner Vaterland
Volksblatt