Semester:WS 21/22
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:97.5 h
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:97.5 h
Module coordination/Lecturers
- Dr. Bernd Schenk
(Modulleitung)
- Dr. Bernd Schenk
(Interner Dozent)
Curricula
Bachelor's degree programme in Business Administration (01.09.2012)Modules
Description
Fundamentals of online trading (esp. e-commerce), economical, legal and ethic aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government.
Qualifications
- are able to describe the fundamental concepts of E-commercedescribe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail. apply methods and models in relation with E-Commerce solve contemporary problems. identify connections between concepts in E-Commerce, business models, information systems, and information technology. combine models, methods, and theories to implement holistic E-commerce concepts.evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
- covered in Exercise
- covered in Exercise
- covered in Exercise
Lectures Method
Lecture
Literature
- Laudon, K. C., Traver C. G.: E-Commerce (latest edition). Pearson.
Exam Modalities
- written examination
Dates
Datum | Zeit | Raum |
14.09.2021 | 11:45 - 13:15 | S3 |
21.09.2021 | 11:45 - 13:15 | S3 |
28.09.2021 | 11:45 - 13:15 | S3 |
05.10.2021 | 11:45 - 13:15 | S3 |
12.10.2021 | 11:45 - 13:15 | S3 |
19.10.2021 | 11:45 - 13:15 | S3 |
26.10.2021 | 11:45 - 13:15 | S3 |
02.11.2021 | 11:45 - 13:15 | S3 |
09.11.2021 | 11:45 - 13:15 | S3 |
16.11.2021 | 11:45 - 13:15 | S3 |
23.11.2021 | 11:45 - 13:15 | S2 |
30.11.2021 | 11:45 - 13:15 | S3 |
07.12.2021 | 11:45 - 13:15 | S3 |
14.12.2021 | 11:45 - 13:15 | S3 |
21.12.2021 | 11:45 - 13:15 | S3 |
Exams
- PWW-BA-12_E-Commerce - VO (WS 21/22, bewertet)
- PWW-BA-12_E-Commerce - VO (SS 22, bewertet)