Semester:WS 14/15
Type:Module
Language:English
ECTS-Credits:6.0
Scheduled in semester:5
Semester Hours per Week / Contact Hours:60.0 L / 45.0 h
Self-directed study time:135.0 h
Type:Module
Language:English
ECTS-Credits:6.0
Scheduled in semester:5
Semester Hours per Week / Contact Hours:60.0 L / 45.0 h
Self-directed study time:135.0 h
Module coordination/Lecturers
- Dr. Stephan Berchtold
(Modulleitung)
Curricula
Bachelor's degree programme in Business Administration (01.09.2012)Description
- Sector introduction
- Market and Industry Analysis Model
- Process of market & industry analysis
- Plan: Identify information needs, develop keyword taxonomy, define assumptions and hypotheses
- Collect: Effectively use of free tools and technologies, library catalogues and structured databases, aggregate data via RSS / XML
- Analyse : Organize and evaluate data collected
- Synthese : Validate hypothesis and scenarios, prepare results in a presentation
- Running a research project
Qualifications
- Develop in depth knowledge of one industry
- Get a general understanding and overview of different industries
- Develop an understanding of how the structure of industries impact industry-level performance
- Can run a market research project
- Combine data to generate information
- Analyse and evaluate data from qualified and unqualified sources
- Obtain practical research skills in analyzing industries
- Apply practical project management by defining project goal and task plans with milestones and track progress
- Combine pieces of data and draw conclusions
- Evaluate the information they generated and critically reflect on strength and weaknesses of their findings
- Reflect on their approaches taken to analyse a specific industry and highlight potential improvements in their methodological approach
- Interact with peers in their team and with other teams
- Appreciate different opinions and perspectives.
- Are able to stand in for their point of view and argue their points
- Are able to deal with time pressure and missing information
- Understand and value different strength of their team members and know how to bring in their individual strengths
Admission Requirements
Module Strategy and Change: central frameworks and theory of strategy development
Prerequisities
The following conditions need to be met prior to registering for the module:
Successful completion of English I