Semester:SS 23
Type:Exercise
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h
Type:Exercise
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h
Module coordination/Lecturers
- Prof. Dr. Thomas Grisold
(Modulleitung)
- Prof. Dr. Thomas Grisold
(Interner Dozent)
- Dr. Bernd Schenk
(Interner Dozent)
Curricula
Bachelor's degree programme in Business Administration (01.09.2012)Modules
Description
A real-life case which is set up in cooperation with a company partner serves to apply knowledge on innovation management in a practical project. The developed solution should be scientifically sound and applicable in practice.
Qualifications
Lectures Method
Interactive exercise, real-life case, work in groups, cooperation with a company partner
Literature
Trott (2013). Innovation Management and New Product Development, 5th ed., Pearson.
Ahmed and Shepherd (2011). Innovation Management: Context, Strategies, Systems and Processes, Pearson.
Exam Modalities
- term paper
- presentation
Dates
| Datum | Zeit | Raum |
| 24.02.2023 | 14:00 - 18:00 | H1 |
| 10.03.2023 | 09:00 - 17:00 | S7 |
| 24.03.2023 | 09:00 - 14:00 | Virtueller Raum |
| 28.04.2023 | 09:00 - 17:00 | S3 |
| 12.05.2023 | 09:00 - 18:00 | H2 |
Exams
- PWW-BA-12_Innovation Lab - Übung (SS 23, in Bewertung)