4407898: Visual Communication for Architects (Lecture)

Description

The focus of this module is on the basic elements of visual communication and the creation of a strong brand for the practice of architecture. Particular attention is paid to the relationship of how architecture communicates to the outside world and how it wants to be seen. Interdisciplinary approaches are analyzed and critically questioned to understand what is the right message to what sort of work.

Students will take part in workshops and lectures to develop skills for visual communication in a practical way. Topics like typography, text, wording, imaging, photography, communication strategies will be absorbed, analyzed and discussed. Students will be able to develop topic-relevant techniques to translate original architectural ambitions and ideas into different forms of communication.

Learning Outcomes

The principles of visual communication in architecture are being discussed and assessed. Further, the ability to successfully apply visualization tools is being fostered.

Professional competence

• Capable to professionally visualize and communicate information emerging from research and design
• Understand the principles of visual communication and apply them to personal work
• Explain competently, discuss and critique own work through oral presentations, writing and visual communication to members from inside and outside the architectural profession

• workshop in concept / communication strategy
• workshop in info graphics / graphic design
• workshop in image / photography / photo editing
• workshop in communication / cooperate identity / portfolio

• Discuss and articulate ideas and information effectively
• Demonstrate the ability to work with other students for assignments, exercises, presentations

• Being able to evaluate the quality of a visual communicated Architecture
• Design an communication strategy of a personal creative work
• Being able to discuss the aspects and qualities of the Visual Communication for Architects

Lectures Method

Lecture: discourse, exercise, writing, drawing, documenting, visualising, modelling

Admission Requirements

Admission requirements for the Master of Science in Architecture Degree Program

Literature

• The Visual Display of Quantitative Information by Edward R. Tufte (May 2001)
• Visual Explanations: Images and Quantities, Evidence and Narrative by Edward R. Tufte (Feb 1997)
• Envisioning Information by Edward R. Tufte (May 1990)
• Vignelli from A to Z von Massimo Vignelli von Images Pub (19. März 2008)
• Helvetica forever: Geschichte einer Schrift von Victor Malsy, Lars Müller, A. Langer und I. Kupferschmid (Dezember 2007)
• Eames: The Architect And The Painter In der Hauptrolle Jeannine Oppewall, Paul Schrader, Charles Eames, et al. (2012)
• Iwan Baan: 52 Wochen, 52 Städte von Marta Herford gGmbH, Roland Nachtigäller, Jörg Häntzschel und Iwan Baan (Januar 2014)
• Visual Acoustics (2008) 83 min - Documentary - 9 October 2009 (USA)