Semester:SS 24
Type:Seminar
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:28.0 L / 21.0 h
Self-directed study time:69.0 h
Type:Seminar
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:28.0 L / 21.0 h
Self-directed study time:69.0 h
Module coordination/Lecturers
- Dr. Bernd Schenk
(Modulleitung)
- Dr. Isabell Wohlgenannt
(Externer Dozent)
- Dr. Bernd Schenk
(Interner Dozent)
Curricula
Bachelor's degree programme in Business Administration (01.09.2021)Modules
Description
A real-life case which is set up in cooperation with a company partner serves to apply knowledge on innovation management in a practical project. The developed solution should be scientifically sound and applicable in practice.
Qualifications
- recognize the complex nature of the management of innovation within organizations
- explain case studies on innovation management related to frameworks, models, and methods covered in the lecture
- apply innovation management frameworks, models and methods to develop solutions for a real-life case study
- select appropriate innovation management methods and tools to apply to the given task
- develop a sustainable solution for the selected case study
- evaluate the developed solution with appropriate methods regarding its advantages and constraints
- solve tasks by means of available tools and frameworks
- transform the as-is situation of a business into an envisioned to-be situation
- evaluate their approaches and solutions in terms of strengths and weaknesses
- evaluate tools and frameworks in terms of strengths and weaknesses
- apply their knowledge skills to various problem contexts
- listen to the lecturer and fellow students
- work together to solve the assignments of the case study, communicate with each other and give support
- evaluate their contribution in the team with relation to cooperation, communication and troubleshooting
- develop social competences in a team and adapt these competences to optimize the result of the teamwork
- repeat the contents of lectures and exercises in a self-organized way
- assess their own learning progress during lectures, exercises and self-study
- identify their own strengths and weaknesses
- tolerate different opinions and working styles
- enable innovation by means of digital technologies
- evaluate strengths and weaknesses of digital technologies
- identify the scope and potentials of digital technologies
- understand the role of IT in innovation
- anticipate strengths and weaknesses of digital innovations
Literature
Trott (2013). Innovation Management and New Product Development, 5th ed., Pearson.
Ahmed and Shepherd (2011). Innovation Management: Context, Strategies, Systems and Processes, Pearson.
Exam Modalities
- midterm presentation 40%
- final presentation 40%
- participation 20%
Dates
Datum | Zeit | Raum |
23.02.2024 | 14:00 - 18:00 | H1 |
15.03.2024 | 09:00 - 17:00 | S7 |
12.04.2024 | 09:00 - 14:00 | H2 |
26.04.2024 | 09:00 - 17:00 | H1 |
17.05.2024 | 09:00 - 17:00 | H2 |
Exams
- PWW-BA-21_Innovation Lab (VT IMIT) - Seminar (SS 24, bewertet)