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5710871: C21_Technology and Innovation Management (VT IME) - Exercise

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Semester:SS 24
Type:Exercise
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:14.0 L / 10.5 h
Self-directed study time:79.5 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.09.2021)

Description

The goal is to develop a product or service for a regional case company. A series of instruments/tools for product design will be conveyed for the topics

  • from strategy to product
  • identification of customer needs
  • ideation
  • product development
  • prototyping
  • marketing

Qualifications

    • see lecutre
    • are able to apply a product development process to a given problem.
    • understsand the develompent process as team effort

Lectures Method

Case based product/service design

Exam Modalities

  • case study essay 20%
  • case presentation 80%

Dates

DatumZeitRaum
12.03.202413:15 - 14:45S2
26.03.202413:15 - 14:45S2
09.04.202413:15 - 14:45S2
16.04.202413:15 - 14:45S2
23.04.202413:15 - 14:45S2
30.04.202413:15 - 14:45S2
07.05.202413:15 - 14:45S2

Exams

  • PWW-BA-21_Technology and Innovation Management (VT IME) - Exercise (SS 24, bewertet)