Art:Modul
ECTS-Credits:3.0
Plansemester:2
Lektionen / Semester:28.0 L / 21.0 h
Selbststudium:69.0 h
Modulleitung/Dozierende
- Assoz. Prof. Dr. Benjamin van Giffen
(Modulleitung)
Studiengang
Masterstudium Wirtschaftsinformatik (01.09.2019)Lehrveranstaltungen
Beschreibung
The digitization of society and business is transforming the way we consume, work, interact and create, leading to a new era centered on the digital user and their evolving needs. This shift presents both opportunities and challenges for companies, forcing them to adapt their business models and strategies.
Building on the fundamentals of Digital Innovation, this lecture will explore the integration of digital technologies, par-ticularly within established companies, and how organizations can develop digital transformation strategies that foster innovation, optimize operations, and drive cultural change. The course is structured around three core themes:
- Digital Transformation of Value-Based Offerings: Examining how firms can utilize digital tools and technologies to create and enhance value propositions.
- Optimization of Existing Business Processes: Analyzing ways in which digital technologies can help streamline operations and improve efficiency.
- Driving Cultural Change in Organizations: Investigating the organizational dynamics and leadership strategies essential for fostering a digital culture.
Through real-world case studies, students will engage with practical examples of successful digital transformation ef-forts, focusing on incumbent firms. By the end of the course, students will have a comprehensive understanding of how digital technologies can drive sustainable change and competitive advantage.
Lernergebnisse
After successful completion of the course, students will
Professional competence
- understand the strategic significance of digital transformation and its impact on incumbent firms
- analyze and evaluate various digital business models and strategies
Methodological competence
- apply digital transformation theories and frameworks to real-world cases
- develop skills in process analysis and optimization using digital tools
Social competence
- Engage in collaborative projects, enhancing teamwork and communication skills
- Present findings and analyses, fostering public speaking and presentation abilities
Personal competence
- Critically reflect on their learning and the implications of digital transformation for society
- Cultivate a mindset for continuous learning and adaptability in a digital landscape
Kompetenzen
Lehrmethoden
- The module involves interactive lectures with exercises to integrate theoretical knowledge with practical de-sign and analysis skills.
- Case studies are used to discuss and transfer the course contents. Contemporary scientific publications from Information Systems and Management Research are discussed in class.
Literatur
- Students are provided with the lecture slides and supplementary material (e.g., selected journal articles, case studies).
Prüfungsmodalitäten
Written exam (60min)