4808157: C15 Decision Theory

Beschreibung

Short description
The course focuses on judgment and decision making, with emphasis on how decisions deviate from rational and/or ethical standards, with applications in human-computer interaction.

Topics

• Introduction to decision making under certainty and risk
• Measuring and modeling individual risk preferences
• Heuristics in decision making
• Biases in decision making
• Emotions in decision making
• Designing decisions on websites

Ziele

• Students will know how decisions can be influenced by various human biases and how to improve individual decisions.
• Students will know basic methods of decision making in order to overcome human biases.
• Students will use methods of decision making in order to improve business decisions in organizations.

Lehrmethoden

• The module integrates theoretical knowledge and practical skills in an interactive lecture.
• The e-learning platform Moodle will be used throughout the course for the dissemination of course material and discussions.

Literatur

Compulsory reading

• Hastie, R. & Dawes R. M. (2010). Rational Choice in an Uncertain World. Sage: London.

• Baron, J. (2008). Thinking and Deciding. Cambridge University Press: Cambridge.
• Bazerman, M. H. & Moore, D. A. (2009). Judgment in Managerial Decision Making. John Wiley & Sons, Inc: New York.
• Hammond, J. S., Keeney, R. L., & Raiffa, H. (1999). Smart Choices. A Practical Guide to Making Better Decisions. Havard Business Review Press: Harvard.
• Johnson, J. (2010). Designing with the Mind in Mind. Elsevier: Burlington.
• Kahneman, D. (2011). Thinking, Fast and Slow. Penguin Books: London.