5810892: C21_E-Commerce (VT IMIT) - Lecture

zurück zur Übersicht
Semester:WS 24/25
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:28.0 L / 21.0 h
Selbststudium:99.0 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.09.2021)

Module

Beschreibung

  • Fundamentals of online trading (esp. e-commerce)
  • Economical, legal and ethical aspects of e-commerce
  • Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C)
  • Architectures and functionalities (especially marketing, security and payment systems)
  • Technologies (intranet, extranets, web shops, collaboration systems and social media,
  • E-government
  • Case study

Kompetenzen

    • are able to describe the fundamental concepts of E-commerce
    • describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
    • apply methods and models in relation with E-Commerce solve contemporary problems.
    • identify connections between concepts in E-Commerce, business models, information systems, and information technology.
    • combine models, methods, and theories to implement holistic E-commerce concepts.
    • evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
    • Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics

Literatur

Laudon, K. C., Traver C. G. (latest edition) E-Commerce. Pearson.

Prüfungsmodalitäten

  • Final Exam

Termine

DatumZeitRaum
10.09.202410:00 - 13:00S2
24.09.202410:00 - 13:00S2
08.10.202410:00 - 13:00S2
22.10.202410:00 - 13:00S2
12.11.202410:00 - 13:00S2
26.11.202410:00 - 13:00S2
10.12.202410:00 - 13:00S2

Prüfungen

  • PWW-BA-21_E-Commerce (VT IMIT) - VO (WS 24/25, bestätigt)
  • PWW-BA-21_E-Commerce (VT IMIT) - VO (SS 25, bestätigt)