Semester:WS 23/24
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:42.0 L / 31.5 h
Selbststudium:88.5 h
Art:Vorlesung
Sprache:Englisch
Plansemester:5
Lektionen / Semester:42.0 L / 31.5 h
Selbststudium:88.5 h
Modulleitung/Dozierende
- Prof. Dr. Leo Brecht
(Modulleitung)
- Dr. Ferdinand Thies
(Externer Dozent)
- Dr. Ferdinand Thies
(Externer Dozent)
Studiengang
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2021)Beschreibung
- Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization.
- Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)
Kompetenzen
- are able to describe fundamental concepts of digital markets
- can describe the impact of digitization on business models, value creation, organizations and society
- understand platform ecosystems and their dynamics
- can describe the role of IT in the development of platform based ecosystems
- are able to apply methods and models in relation to digitization to contemporary problems
- are able to analyze and evaluate platform based business models
- tolerate different opinions and working styles
- participate self-initiated and act on one's own responsibility
- recapitulate the contents of lectures, exercises and cases in a self-organized way
- assess their own learning progress during lectures, exercises, case studies and self-study
- identify their own strengths and weaknesses
Literatur
- Choudary, Sangeet Paul (2015): Platform Scale. How an emerging business model helps startups build large empires with minimum investment, Platform Thinking Labs.
- Parker, Geoffrey; van Alstyne, Marshall W.; Choudary, SangeetPaul (2016): Platform Revolution. How Networked Markets are Transforming the Economy-and How to Make Them Work for You, Norton & Company
Prüfungsmodalitäten
- Final Exam
Termine
Datum | Zeit | Raum |
20.09.2023 | 09:15 - 11:30 | H2 |
20.09.2023 | 12:30 - 14:45 | H2 |
04.10.2023 | 09:15 - 11:30 | H2 |
04.10.2023 | 12:30 - 14:45 | H2 |
18.10.2023 | 09:15 - 11:30 | H2 |
18.10.2023 | 12:30 - 14:45 | H2 |
15.11.2023 | 09:15 - 11:30 | H2 |
15.11.2023 | 12:30 - 14:45 | H2 |
06.12.2023 | 09:15 - 11:30 | H2 |
06.12.2023 | 12:30 - 14:45 | H2 |
13.12.2023 | 09:15 - 11:30 | H2 |
13.12.2023 | 12:30 - 14:45 | H2 |
20.12.2023 | 09:15 - 11:30 | H2 |
20.12.2023 | 12:30 - 14:45 | H2 |
Prüfungen
- PWW-BA-21_Digital Markets (VT IME) - VO (WS 23/24, bewertet)
- PWW-BA-21_Digital Markets (VT IME) - VO (SS 24, bewertet)