Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.

Referenz

Furtner, M., & Sachse, P. (2008). Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.. Paper presented at the FH Science Day Proceedings.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

• Prof. Dr. Marco Furtner, MBA

Einrichtungen

• Institut für Entrepreneurship
• Lehrstuhl für Entrepreneurship und Leadership