The Joint of Effects of Divergent and Convergent Thinking on Entrepreneurial Opportunity Recognition: Findings from Exploratory Case Studies

Referenz

Zagorac-Uremovic, Z., Palmer, C., & Marxt, C. (2017). The Joint of Effects of Divergent and Convergent Thinking on Entrepreneurial Opportunity Recognition: Findings from Exploratory Case Studies. Presented at the Australian Centre for Entrepreneurship and Research Exchange 2017, Melbourne, Australia.

Publikationsart

Präsentation auf wissenschaftlicher Konferenz

Abstract

While organizational innovation literature has acknowledged the joint roles of divergent and convergent thinking in creativity, entrepreneurship research has not yet investigated those two pairs in the light of entrepreneurial opportunity recognition. This paper does not only close this gap by means of a mixed-methods case study analysis but also investigates several context-specific aspects of divergent and convergent thinking. First, the paper demonstrates the actual application patterns of both divergent and convergent thinking over the course of the opportunity recognition process, which is critical to understand their effectiveness depending on the context, such as that of high-technology environments. Second, it provides results on the effects of the individual ability levels of both cognitive mechanisms on different aspects of opportunity recognition, such as market newness, customer usefulness and market size. Third, the paper presents different types of opportunities, which favour certain cognitive styles.

Forschung

Mitarbeiter

• PD Dr. habil. Christian Marxt
• Dr. rer. oec. Zorica Zagorac-Uremović, MSc
• Dr. rer. soc. Carolin Palmer

Einrichtungen

• Institut für Entrepreneurship
• Lehrstuhl für Technologie und Entrepreneurship
• Lehrstuhl für Strategisches Management und Entrepreneurship