Sustainable Brands: Religious Brands vs. Non-Religious Brands

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Referenz

Lindgreen, A., Vanhamme, J., Maon, F., & Vallaster, C. (2011). Sustainable Brands: Religious Brands vs. Non-Religious Brands. Paper presented at the Eighteenth Annual International Conference Promoting Business Ethics, Manhattan campus of St. John's University, USA.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

Einrichtungen

  • Institut für Entrepreneurship
  • Lehrstuhl für Internationales Management