Improving the Legitimacy in Controversial Industries Through Shared Value: A Corporate Branding Perspective

Referenz

Vallaster, C., & Bechtold, B. (2012). Improving the Legitimacy in Controversial Industries Through Shared Value: A Corporate Branding Perspective. Paper presented at the 15th ICIG Symposium, Aarhus, Denmark.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

• Prof. (FH) Dr. habil. Christine Vallaster

Einrichtungen

• Institut für Entrepreneurship
• Lehrstuhl für Internationales Management