The Development of Shared Mental Models and Shared Vision by Multicultural Groups - A Case Study Approach Exploring Marketing Decision-Making Process

Referenz

Vallaster, C. (1998). The Development of Shared Mental Models and Shared Vision by Multicultural Groups - A Case Study Approach Exploring Marketing Decision-Making Process. Paper presented at the EMAC Colloquium for Doctoral Students in Marketing, Stockholm, Sweden.

Publikationsart

Beitrag in Konferenztagungsband

Mitarbeiter

• Prof. (FH) Dr. habil. Christine Vallaster

Einrichtungen

• Institut für Entrepreneurship
• Van Riemsdijk-Lehrstuhl für Entrepreneurship