Referenz
Vallaster, C. (2001). Successful Strategic Brand Management in Multinational Corporations: The Role of Shared Meaning Development and Leadership. Paper presented at the Research Seminar, Torcuatta di Tella, Buenos Aires, Argentina.
Publikationsart
Beitrag in Konferenztagungsband
Mitarbeiter
Einrichtungen
- Institut für Entrepreneurship
- Van Riemsdijk-Lehrstuhl für Entrepreneurship