Referenz
Vallaster, C., & Jones, M. (2005). Identifying Routes to Product Acceptance: Results from a Cross-Cultural Investigation. Paper presented at the European Marketing Academy (EMAC), Milan, Italy. (VHB_3: D)
Publikationsart
Beitrag in Konferenztagungsband
Mitarbeiter
Einrichtungen
- Institut für Entrepreneurship
- Van Riemsdijk-Lehrstuhl für Entrepreneurship