Referenz
Vallaster, C., & von Wallpach, S. (2010). The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation. Paper presented at the The 6th International Colloquium of the Academy of Marketing (Brand, Corporate Identity and Reputation Special Interest Group), ESADE, Barcelona, Spain.
Publikationsart
Beitrag in Konferenztagungsband
Mitarbeiter
Einrichtungen
- Institut für Entrepreneurship
- Van Riemsdijk-Lehrstuhl für Entrepreneurship