Referenz
Vallaster, C., von Wallpach, S., & de Chernatony, L. (2010). Virtuality and Brands - Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning. Paper presented at the European Marketing Academy Society (EMAC), Copenhagen, Denmark. (VHB_3: D)
Publikationsart
Beitrag in Konferenztagungsband
Mitarbeiter
Einrichtungen
- Institut für Entrepreneurship
- Van Riemsdijk-Lehrstuhl für Entrepreneurship