Referenz
Vallaster, C., & Wallpach, S. (2011). Brand Meaning Co-Creation of Newcomers: A Founder's Perspective. Paper presented at the 7th Global Brand Conference of the AM Brand, Corporate Identity and Reputation SIG, Oxford, UK.
Publikationsart
Beitrag in Konferenztagungsband
Mitarbeiter
Einrichtungen
- Institut für Entrepreneurship
- Van Riemsdijk-Lehrstuhl für Entrepreneurship