Corporate Branding and Corporate Reputation - Divided by a Shared Purpose?

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Referenz

Fisher-Buttinger, C., & Vallaster, C. (2011). Corporate Branding and Corporate Reputation - Divided by a Shared Purpose? In S. Helm & et al. (Eds.), Management for Professionals: Reputation Management (pp. 59-73): Springer.

Publikationsart

Beitrag in Sammelband

Mitarbeiter

Einrichtungen

  • Institut für Entrepreneurship
  • Lehrstuhl für Internationales Management