Services Branding: The Role of Leadership During the Internal Brand Building Process in Multicultural Organisations

Referenz

Vallaster, C., & de Chernatony, L. (2003). Services Branding: The Role of Leadership During the Internal Brand Building Process in Multicultural Organisations (Working Paper Series). Birmingham Business School.

Publikationsart

Arbeitspapier

Mitarbeiter

• Prof. (FH) Dr. habil. Christine Vallaster

Einrichtungen

• Institut für Entrepreneurship
• Van Riemsdijk-Lehrstuhl für Entrepreneurship