Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

Referenz

Vallaster, C., & de Chernatony. L. (2005). Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process. Journal of Marketing Management, 21(1/2), 181 - 203. (ABDC_2022: A; ABS_2021: 2; VHB_3: C)

Publikationsart

Beitrag in wissenschaftlicher Fachzeitschrift

Mitarbeiter

• Prof. (FH) Dr. habil. Christine Vallaster

Einrichtungen

• Institut für Entrepreneurship
• Van Riemsdijk-Lehrstuhl für Entrepreneurship