Corporate Brand Strategy Formation: Brand Actors and the Situational Context for a Business-to-Business Brand

Referenz

Vallaster, C., & Lindgreen, A. (2011). Corporate Brand Strategy Formation: Brand Actors and the Situational Context for a Business-to-Business Brand. Industrial Marketing Management, 40(7), 1133-1143. (ABDC_2022: A*; ABS_2021: 3; VHB_3: B)

Publikationsart

Beitrag in wissenschaftlicher Fachzeitschrift

Mitarbeiter

• Prof. (FH) Dr. habil. Christine Vallaster

Einrichtungen

• Institut für Entrepreneurship
• Van Riemsdijk-Lehrstuhl für Entrepreneurship