Referenz
Emes, J., & Meyer, M. (1999). Entry Strategies for Central and Eastern European Markets. Paper presented at the Marketing and Competition in the Information Age. Proceedings of the 28th European Marketing Academy Conference (EMAC), Berlin, Germany. (VHB_3: D)
Publikationsart
Beitrag in Konferenztagungsband
Mitarbeiter
Einrichtungen
- Institut für Entrepreneurship