5406587: C12_International Marketing

Kompetenzen

• • Know the most important instruments for the development and implementation of marketing measures as well as types of international marketing strategies.
  • Understand the most important influencing factors on decisions made in international marketing processes, can describe the most important marketing strategies for various actors.
  • Correctly apply international marketing instruments.
  • Identify the relevant influential factors for the international marketing process, analyze the consequences of entrepreneurial decisions in an international environment.
  • Develop fitting marketing strategies depending on the company type or level of internationalization.
  • Evaluate marketing strategies and their fit in various situations.
  • Understand Digital Platforms and Electronic Markets, their dynamics, and impact on industries and value chains.
  • Transformation of international marketing driven by digital markets.
• • Know the basic types of international marketing strategies
  • Explain and interpret the prerequisites for these strategies
  • Apply basic international marketing models in new situations
  • Compare alternative marketing approaches, identify similarities and differences
  • Summarize the various strategies and approaches, evaluate these
  • Determine whether certain models or approaches can be implemented in concrete situations, and choose fitting models/ approaches in ideal situations.
• • Listen to and acknowledge the arguments of fellow students
  • Find solutions to small case studies in teams
  • Evaluate the solutions of colleagues, study and compare these with own solution
  • Consider new or alternative solution approaches and link these with your own approach
  • Represent and defend your own solution in light of critique
• • Tolerate various points of view
  • Constructively use different points of view towards the development of new arguments
  • Take on responsibility for own decisions
  • Can adjust their own needs to the various needs of others
  • Can defend own opinions and decisions