Semester:SS 25
Type:Exercise
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:14.0 L / 10.5 h
Self-directed study time:79.5 h
Type:Exercise
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:14.0 L / 10.5 h
Self-directed study time:79.5 h
Module coordination/Lecturers
- Prof. Dr. Leo Brecht
(Modulleitung)
Curricula
Bachelor's degree programme in Business Administration (01.09.2021)Description
The goal is to develop a product or service for a regional case company. A series of instruments/tools for product design will be conveyed for the topics
- from strategy to product
- identification of customer needs
- ideation
- product development
- prototyping
- marketing
Qualifications
- see lecutre
- are able to apply a product development process to a given problem.
- understsand the develompent process as team effort
Lectures Method
Case based product/service design
Exam Modalities
- case study essay 20%
- case presentation 80%