Semester:WS 20/21
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h
Module coordination/Lecturers
- Dr. Ferdinand Thies
(Modulleitung)
- Dr. Ferdinand Thies
(E-Learning Admin)
- Prof. Dr. Michael Streich
(Externer Dozent)
- Arabella Nigg-Stock, M.A. HSG
(E-Learning Admin)
Curricula
Bachelor's degree programme in Business Administration (01.09.2012)Modules
Description
Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.
Qualifications
- achieve a deeper understanding of various aspects of international marketing and evaluate different marketing approaches.
- apply their scientific skills
- enhance other important competencies such as tolerance, empathy, active listening, and team capabilities
- display Initiative and curiosity as well as critically reflect on various issues
Lectures Method
Discussion, Reflection
Literature
Keegan, W. J. and Green, M. C. (2014) Global Marketing, 8th ed., Boston: Pearson.
Exam Modalities
- written examination
Dates
Datum | Zeit | Raum |
01.10.2020 | 14:00 - 19:00 | H7 (Fabrikweg) |
08.10.2020 | 14:00 - 19:00 | H7 (Fabrikweg) |
15.10.2020 | 14:00 - 19:00 | H7 (Fabrikweg) |
22.10.2020 | 14:00 - 19:00 | H7 (Fabrikweg) |
05.11.2020 | 14:00 - 19:00 | H7 (Fabrikweg) |
12.11.2020 | 14:00 - 19:00 | H7 (Fabrikweg) |
19.11.2020 | 14:00 - 19:00 | H7 (Fabrikweg) |
26.11.2020 | 14:00 - 19:00 | H7 (Fabrikweg) |
Exams
- PWW-BA-12_International Marketing - VO (WS 20/21, bewertet)
- PWW-BA-12_FT_International Marketing - VO (SS 21, bewertet)
- PWW-BA-12_International Marketing - VO (SS 21, bewertet)