Reference
Lettner, N., Wilhelm, S., Güldenberg, S., & Güttel, W. (2020). Customers as Experts: Be Strategic About Your Customers Because They Know More than You and are Willing to Share.. Presented at the VHB Annual Conference, Frankfurt, Deutschland.
Publication type
Presentation at Scholarly Conference
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair of Entrepreneurship and Strategic Management