Reference
Mai, R., Hoffmann, S., Schwarz, U., Niemand, T., & Seidel, J. (2014). The Shifting Range of Optimal Web Site Complexity. Journal of Interactive Marketing, 28(2), 101-116. (ABDC_2022: A; ABS_2021: 3; VHB_3: B)
Publication type
Article in Scientific Journal
Persons
Organizational Units
- Chair of Strategic Management and Entrepreneurship