Brand, organisational identity and reputation in SMEs: an overview

Reference

Abimbola, T., & Vallaster, C. (2007). Brand, organisational identity and reputation in SMEs: an overview. Qualitative Market Research: An International Journal, 10(4), 341 - 348. (ABDC_2022: B; ABS_2021: 2)

Publication type

Article in Scientific Journal

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Chair in International Management