Customers as Experts: Be Strategic About Your Customers Because They Know More than You and are Willing to Share.

Referenz

Lettner, N., Wilhelm, S., Güldenberg, S., & Güttel, W. (2020). Customers as Experts: Be Strategic About Your Customers Because They Know More than You and are Willing to Share.. Presented at the VHB Annual Conference, Frankfurt, Deutschland.

Publikationsart

Präsentation auf wissenschaftlicher Konferenz

Mitarbeiter

• Dr. Stefan Wilhelm

Einrichtungen

• Institut für Entrepreneurship
• Lehrstuhl für Entrepreneurship und Strategisches Management

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