Modules WS 2022/2023

Die Veranstaltung dient dazu, die Studierenden mit den Themen der Produktionstheorie, Wettbewerbstheorie und Spieltheorie vertraut zu machen. Die Studierenden sind in der Lage, quantitative Antworten auf ökonomische Fragestellungen zu geben, Preis-, Angebots-, und Wettbewerbsstrategien zu entwickeln und diese in einen betriebswirtschaftlichen Kontext zu übertragen.

• Technologie:
  Produktionsfunktionen, Grenzprodukt, TRS, Skalenerträge

• Kostenminimierung:
  kurz- und langfristige Kostenminimierung, Kostenkurven

• Unternehmensangebot bei vollkommener Konkurrenz:
  Gewinnmaximierung, Angebotsentscheidung, kurz- und langfristiges Angebot

• Monopoltheorie:
  Gewinnmaximierung, Wohlfahrtsverlust, natürliches Monopol, Preisdiskriminierung

• Spieltheorie:
  Simultane Spiele, gemischte Gleichgewichte, sequenzielle und wiederholte Spiele

• Oligopoltheorie:
  Mengen- und Preisführerschaft, Kartellabsprachen

• Asymmetrische Information:
  Moralisches Risiko, Prinzipal-Agenten Beziehung, adverse Selektion

• Auktionen:
  Auktionsformen, Spieltheoretische Analyse von Auktionen, Auktionsdesign

Techniques of financial statements (with/without form sheet), elements of annual financial statements (balance sheet, earnings- & loss statement, notes, status report), balancing of accounts in general, standard of valuation (acquisition costs, cost of production, fair value), principles of balancing of accounts (prudence concept, realization principle, valuation at the lower of cost or market principle, maximum value principle), earnings- & loss statement income by nature format versus income by function format, profit distribution in corporations (with/without lock outs) and partnerships, options to capitalize, options to carry as a liability, fixed assets analysis, receivables analysis, foreign currencies receivables und foreign currencies liabilities, liability provisions analysis, liabilities analysis, special types of liability provisions, contingent liabilities, booking of various grants, income based taxes and adjustments of tax base rates, corporations in crisis (over-indebtedness), deferred taxes (deferred tax expenses and deferred tax revenues).

Basics and assignments of controlling (functions und roles of enterprises, concepts of leadership/corporate governance, enterprises as a complex system, control mechanism for enterprises), fundamentals of financial statement analysis, Du Pont ratio system of financial control, financial accounting as analysis and information instrument (flow statement, direct and indirect cash flow determination, cash flow statement, case studies), operative control by financial ratios (liquidity, stability, profitability), planning of capital requirements for a start-up planning, prospective control by financial ratios (planning instruments, assignments of operative planning, earnings plan/budgeted income and loss statement, financial budget, budgeted balance sheet), value based corporate management, cost planning und variance analysis.

Fundamentals of online trading (esp. e-commerce), economical, legal and ethical aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government, case study

Following a short introduction to international economics, the module provides an understanding of the basic principles of international trade, trade policy and international finance. In detail the contents of the module include:

• Definition and scope of international economics
• Fundamentals of international trade theory and policy
• actors and patterns in world trade
• trade models (Ricardian, Heckscher-Ohlin, Standard)
• imperfect competition and international trade
• international factor movements
• international trade policy instruments, arguments and controversies
• Exchange rates and open economy macroeconomics
• national income and balance of payments
• money, interest and exchange rates
• International monetary system and policy
• policy goals and options
• international coordination

Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.

Basics, assignments und objective targets of financial statements analysis, financial presentation practice (by real facts, by rights to elect a valuation, by balance sheet disclosure), types of financial statements analysis (internal, external), methods/arrangements of financial statements, ratios of financial statements analysis in an overview, financial ratios, efficiency ratios, liquidity ratios, Kralicek's Quicktest, Du Pont ratio system of financial control (ROI, ZVEI), discriminant analysis, window dressing and accounting fraud, case studies for comprehensive financial statements analysis, modern financial statements analysis (including equity based financial statements analysis).

International accounting systems in an overview, setting up of international accounting, components of annual individual financial statements (International Financial Reporting Standards - IFRS, dealing with the most important IFRS-standards und working out differences to national accounting relating to commercial law, adjustment of a financial statement relating to commercial law concerning a financial statement relating to IFRS, basics of annual consolidated financial statements (relating to commercial law versus IFRS).

The Investment Process, Financial and Portfolio Mathematics, Risky Assets, Mean-Variance Portfolio Theory, Index-Models, CAPM, APT, Multifactor Models, Equity and Fixed Income Security Analysis, Term Structure of Interest Rates, Efficient Market Hypothesis

Im Rahmen eines Praktikums, welches mind. 300 Stunden dauert, wenden die Studierenden ihre BWL-Kenntnisse aus dem Studium an und reflektieren die Erfahrungen.

Im Rahmen einer initialen Praktikumsbeschreibung werden die Lernziele formuliert. Die Fähigkeit zum Transfer von Kompetenzen zwischen Studium und Praxis wird durch das Praktikum verbessert.

Formale und inhaltliche Aspekte der Erstellung eines Exposés für die Bachelor-Thesis

• Einführung in die sozialwissenschaftliche Forschung
• Arten von wissenschaftlicher Literatur
• Literatur- und Datenbankrecherche
• Qualitätsbeurteilung von wissenschaftlicher Literatur (z.B. anhand von Journal-Rankings)
• Strukturierte Literaturanalysen
• Hypothesenentwicklung
• Zitiervorschriften (Brush-Up)
• Literaturverwaltung
• Einführung in die empirische Sozialforschung
• Forschungsdesigns (anhand von Beispielen aller Vertiefungsrichtungen)

Risk Management:

• Identification, measuring and controlling financial risks.
• Classes of Risk
• Hedging strategies
• The risk management process

Financial Institutions:

• Importance and roles of the main actors on capital and financial markets, basic knowledge of finance intermediation, regulation of banks.
• Financial Intermediation
• Bank regulation

Research Seminar

• Understand and analyze topics in financial services in one of the three offered specialization parts (Finance, Law or Tax).