5406697: E-Commerce - Lecture

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Semester:WS 22/23
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:97.5 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)

Modules

Description

Fundamentals of online trading (esp. e-commerce), economical, legal and ethic aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government.

Qualifications

    • are able to describe the fundamental concepts of E-commercedescribe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail. apply methods and models in relation with E-Commerce solve contemporary problems. identify connections between concepts in E-Commerce, business models, information systems, and information technology. combine models, methods, and theories to implement holistic E-commerce concepts.evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
  • covered in Exercise
  • covered in Exercise
  • covered in Exercise

Lectures Method

Lecture

Literature

  • Laudon, K. C., Traver C. G.: E-Commerce (latest edition). Pearson.

Exam Modalities

  • written examination

Dates

DatumZeitRaum
13.09.202210:00 - 13:00H3
27.09.202210:00 - 13:00H3
11.10.202210:00 - 13:00H7 (Fabrikweg)
25.10.202210:00 - 13:00H7 (Fabrikweg)
08.11.202210:00 - 13:00H7 (Fabrikweg)
22.11.202210:00 - 13:00H7 (Fabrikweg)
20.12.202210:00 - 13:00H3

Exams

  • PWW-BA-12_E-Commerce - VO (WS 22/23, bewertet)
  • PWW-BA-12_E-Commerce - VO (SS 23, bestätigt)