3706653: C12_International Management - Vorlesung

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Semester:SS 14
Art:Vorlesung
Sprache:Englisch
Plansemester:4
Lektionen / Semester:45.0 L / 34.0 h
Selbststudium:86.0 h

Modulleitung/Dozierende

Studiengang

Bachelorstudiengang Betriebswirtschaftslehre (01.10.2008)
Bachelorstudiengang Betriebswirtschaftslehre (01.09.2012)

Module

Beschreibung

Introduction to the field of International Management.
Basic introduction to: internationalization process and -environment, reasons for internationalization, actors in the international environment, the role of culture, instruments for the identification and evaluation of markets, market entry strategies, international human resource management, international marketing, organizational structures, and the leadership and management of international companies.

Kompetenzen

    • Learn the most important instruments or approaches in the field of international management.
    • Understand and apply the learned instruments or approaches in various situations.
    • Tolerance, empathy, active listening, team skills, curiosity
    • Personal initiative, curiosity, reflection

Lehrmethoden

Lecture with interactive elements

Literatur

Cavusgil, S. T., Knight, G., & Riesenberger, J. (2013). A Framework of International Business. Upper Saddle River (NJ): Pearson.

Termine

DatumZeitRaum
20.02.201408:15 - 10:45S1
27.02.201408:15 - 10:45S1
06.03.201408:15 - 10:45S1
13.03.201408:15 - 10:45S1
20.03.201408:15 - 10:45S1
27.03.201408:15 - 10:45S1
03.04.201408:15 - 10:45S1
10.04.201408:15 - 10:45S1
17.04.201408:15 - 10:45S1
08.05.201408:15 - 10:45S1
15.05.201408:15 - 10:45S1
22.05.201408:15 - 10:45S1

Prüfungen

  • PWW-BA-12_International Management - VO (SS 14, bewertet)
  • PWW-BA-12_International Management - VO (WS 14/15, bewertet)