Jun.-Prof. Dr. Thomas Niemand

Niemand, T., Kraus, S., Angerer, M., Thies,Ferdinand, & Mas-Tur, A. (2019). More is not always better—non-linear effects in crowdfunding. International Journal of Quality Innovation, 5(6), 1-10.

Niemand, T., Angerer, M., Thies, F., Kraus, S., & Hebenstreit, R. (2018). Equity crowdfunding across borders: A conjoint experiment. International Journal of Entrepreneurial Behavior & Research, 24(4), 911-932. (ABDC_2022: B; ABS_2021: 3; VHB_3: C)

Angerer, M., Niemand, T., Kraus, S., & Thies, F. (2018). Risk-reducing options in crowdinvesting: An experimental study. Journal of Small Business Strategy, 28(3), 1-17. (ABDC_2022: C; VHB_3: C)

Kraus, S., Brem, A., Schuessler, M., Schuessler, F., & Niemand, T. (2017). Innovative Born Globals: Investigating the influence of their business models on international performance. International Journal of Innovation Management, 21(1). (ABS_2021: 2; VHB_3: B)

Eggers, F., Hatak, I., Kraus, S., & Niemand, T. (2017). Technologies that support marketing and market development in SMEs – Evidence from social networks. Journal of Small Business Management, 55(2), 270-302. (ABDC_2022: A; ABS_2021: 3; VHB_3: B)

Kraus, S., Niemand, T., Angelsberger, M., Mas-Tur, A., & Roig-Tierno, N. (2017). Antecedents of International Opportunity Recognition in Born Global Firms. Journal of Promotion Management, 23(3), 386-406. (ABDC_2022: B)

Moosmayer, D., Niemand, T., & Siems, F. U. (2016). Ethical Reasoning in the Business-to-Business Negotiation: Evidence from Relationships in the Chemical Industry in Germany. Business Ethics: A European Review, 25(2), 128-143. (ABDC_2022: B; VHB_3: C)

Kraus, S., Meier, F., & Niemand, T. (2016). Experimental Methods in Entrepreneurship Research: The Status Quo. International Journal of Entrepreneurial Behavior & Research, 22(6), 958-983. (ABDC_2022: B; ABS_2021: 3; VHB_3: C)

Ballendat, M., Hütten, A. S., Antons, D., Niemand, T., & Siems, F. U. (2015). Customer Integration – A Critical Case-supported Observation of the Risks of a Marketing Trend. Journal of the Academy of Business and Economics, 15(3), 143-149. (ABDC_2022: C; VHB_3: C)

Bruhn, M., Hess, V., Schäfer, D., Stolz, J., Niemand, T., & Siems, F. U. (2015). Cause-related Marketing as a Tool for Brand Management – Findings from an Empirical Study. European Journal of Management, 15(3), 77-92. (VHB_3: C)

Bruhn, M., Schoenmueller, V., Richner, I., Niemand, T., & Dölz, J. (2015). The Impact of Internal Communication Quality on Employees’ Attitudes and Behavior towards the Organization – A Cross-cultural Study. International Journal of Business Research, 15(4), 77-92. (VHB_3: C)

Siems, F. U., Bystrova, O., & Niemand, T. (2015). The Life Event Cycle as an Instrument of Relationship Management in SMEs: Theory, Results of an Empirical Investigation at a Health Club and Management Implications. International Journal of Entrepreneurial Venturing, 7(3), 251-265. (ABS_2021: 1; VHB_3: B)

Mai, R., Hoffmann, S., Schwarz, U., Niemand, T., & Seidel, J. (2014). The Shifting Range of Optimal Web Site Complexity. Journal of Interactive Marketing, 28(2), 101-116. (ABDC_2022: A; ABS_2021: 3; VHB_3: B)

Niemand, T., Hoffmann, S., & Mai, R. (2014). Einsatzpotentiale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung. Marketing ZfP, 36(3), 187-202. (VHB_3: C)

Niemand, T. (2014). Produktpiraterie - Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien. Wiesbaden: Gabler Edition Wissenschaft.

Niemand, T., Tischer, S., Fritzsche, T., & Kraus, S. (2015). The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers. Paper presented at the Proceedings of the International Conference on Information Systems (ICIS), Fort Worth Texas, USA. (VHB_3: A)