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Three Fascinating Insights into the World of AI and Digitalization

In recent months, researchers from the university have delivered groundbreaking presentations offering valuable insights into the challenges and opportunities of artificial intelligence (AI) and digitalization.

These contributions highlight the profound impact of AI and innovative technologies on our lives and work — whether through AI-powered price negotiations, the analysis of technological trends, or the promotion of digital skills at the local level.

The following section provides an in-depth look at three outstanding contributions.

Price negotiations with artificial intelligence: opportunities and challenges

How does artificial intelligence like ChatGPT negotiate with humans? A study led by Johannes Schneider showed that AI sometimes struggled with reasoning, fell for clever tricks ("prompt hacks"), but also employed a typical strategy of making small concessions. It offered wildly different deals depending on how skilled the human negotiator was. This means there's a big gap in how well people know how to "talk" to AI effectively. The paper won the best paper runner-up (i.e., 2nd place) at the 8th International Conference on Computer-Human Interaction Research and Applications (CHIRA).

New Approaches to Predicting Technological Trends Through Job Postings

Marie Scheuffele and Prof. Dr. Leo Brecht presented their research at the ISPIM Innovation Conference 2024 in Tallinn, showcasing how online job postings related to AI can be used to identify technological convergence and fusion at an early stage. The presentation provided an overview of current theories on technological convergence and described a keyword-based analysis of job postings. An innovative interpretive approach differentiates between technological fusion and convergence. This research aims to help companies and decision-makers better prepare for technological developments in the field of artificial intelligence.

Experience Digitalization Up Close at the 3rd Café Digital in Feldkirch

On November 20, 2024, the Montforthaus in Feldkirch attracted over 200 digital enthusiasts, including government employees from Vorarlberg and Liechtenstein. A highlight of the event was the lecture by Prof. Johannes Schneider, who compellingly explored the opportunities and risks of generative AI. Another standout was the presentation on “Feldi,” a chatbot project led by Alexander Maurer and developed for the city of Feldkirch.