FU_Professional Crisis Communication — University of Liechtenstein

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Semester:SS 22

Type:Seminar

Language:English

ECTS-Credits:3.0

Semester Hours per Week / Contact Hours:30.0 L / 22.5 h

Self-directed study time:67.5 h

Module coordination/Lecturers

Dr. Roman Banzer (Modulleitung)
Claudia Schanza, MA (Externer Dozent)

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)
Cross faculty elective subjects (01.09.2014)
Master's degree programme in Information Systems (01.09.2015)
Master's degree programme in Finance (01.09.2015)
Master's degree programme in Entrepreneurship (01.09.2015)
Master's degree programme in Entrepreneurship and Management (01.09.2018)
Master's degree programme in Information Systems (01.09.2019)
Bachelor's degree programme in Architecture (01.09.2019)
Master's degree programme in Architecture (01.09.2019)
Master's degree programme in Entrepreneurship and Management (01.09.2020)
Master's degree programme in Finance (01.09.2020)
Bachelor's degree programme in Business Administration (01.09.2021)

Modules

FU_Professional Crisis Communication

Description

Preventive procedures and strategies for organisations, corporations and authorities

Lecture Goals

Identifying opportunities in complaint management
Recognition of crisis potential
Analysis of crisis scenarios and effects on public image
Defining different channels to reach stakeholders
Internal and external crisis communication
Creating a crisis manual for the PR-unit
Media channels before, during and after a crisis

Learning Outcomes

Qualifications

Lectures Method

workshops

Literature

Frandsen, Finn and Johansen, Winni. Crisis Communication, Berlin, Boston: De Gruyter Mouton, 2020. https://doi-org.pxz.iubh.de:8443/10.1515/9783110554236

Exam Modalities

Grading

Rating of the portfolio

Minimum 80% attendance

Assessment