Semester:SS 15
Type:Proseminar
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:78.5 h
Type:Proseminar
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:78.5 h
Module coordination/Lecturers
- PD Dr. habil. Christian Marxt
(Modulleitung)
Curricula
Bachelor's degree programme in Business Administration (01.10.2008)Bachelor's degree programme in Business Administration (01.09.2012)
Description
The goal is to develop a product or service for a regional case company. A series of instruments/tools for product design will be conveyed for the topics
- from strategy to product
- identification of customer needs
- ideation
- product development
- prototyping
- marketing
Qualifications
- See lecture technology and innovation management.
- The students are able to apply a product development process to a given problem.
- Understand the development process as team effort.
Lectures Method
Case based product/service design