Semester:WS 14/15
Type:Proseminar
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:48.5 h
Type:Proseminar
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:48.5 h
Module coordination/Lecturers
- PD Dr. habil. Stefan Güldenberg
(Modulleitung)
Curricula
Bachelor's degree programme in Business Administration (01.10.2008)Bachelor's degree programme in Business Administration (01.09.2012)
Description
Discussion of current international marketing topics as well as fields of study
Qualifications
- recognize, understand and apply various international marketing approaches
- consolidate and apply material presented in class
- apply their scientific writing skills;
- research and select appropriate literature;
- develop specific research questions
- recognize the importance of tolerance, empathy, and active listening in class and in team setting;
- they demonstrate these skills and values
- show initiative and curiosity as well as critically reflect on various issues
Lectures Method
Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations
Literature
Implementation of recent literature from the international marketing area