C21_Digital Markets (VT IME) - Lecture — University of Liechtenstein

Semester:WS 24/25

Type:Lecture

Language:English

Scheduled in semester:5

Semester Hours per Week / Contact Hours:42.0 L / 31.5 h

Self-directed study time:88.5 h

Module coordination/Lecturers

Bachelor's degree programme in Business Administration (01.09.2021)

Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization.
Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)

- are able to describe fundamental concepts of digital markets
- can describe the impact of digitization on business models, value creation, organizations and society
- understand platform ecosystems and their dynamics
- can describe the role of IT in the development of platform based ecosystems
- are able to apply methods and models in relation to digitization to contemporary problems
- are able to analyze and evaluate platform based business models
- tolerate different opinions and working styles
- participate self-initiated and act on one's own responsibility
- recapitulate the contents of lectures, exercises and cases in a self-organized way
- assess their own learning progress during lectures, exercises, case studies and self-study
- identify their own strengths and weaknesses

Choudary, Sangeet Paul (2015): Platform Scale. How an emerging business model helps startups build large empires with minimum investment, Platform Thinking Labs.

Parker, Geoffrey; van Alstyne, Marshall W.; Choudary, SangeetPaul (2016): Platform Revolution. How Networked Markets are Transforming the Economy-and How to Make Them Work for You, Norton & Company